Wegmans Cruelty: An Unofficial Blog

This is an unofficial blog and informational archive related to the WEGMANSCRUELTY film and resulting campaign.

Please see that page for more information.

Thursday, May 11, 2006

TV show features Wegmans intruder

Misty Edgecomb
Rochester Democrat and Chronicle
Staff Writer

(May 11, 2006) — When Adam Durand sneaked into a Wegmans egg farm in Wolcott, Wayne County, to film the hens' living conditions, he didn't expect it to get him on national television.

But that's what will happen tonight. The 26-year-old Rochester graphics designer is one of three people from around the country who will be featured on the ABC-TV show Primetime.

The news magazine segment will look at the ubiquity of cameras today and how the footage isn't always used as the filmmaker intends, said Primetime publicist Paige Capossela.

The Rochester activist was chosen because his footage from a series of 2004 break-ins at the chicken farm was used by prosecutors in the recent case charging him with felony burglary and other crimes.

Durand and two other activists — all members of the group Compassionate Consumers — entered the farm illegally, shot video that they say depicts cruel living conditions, and removed 11 injured hens.

Last week, a jury acquitted Durand of all felony charges, and convicted him of three misdemeanor counts of criminal trespassing.

The show's co-anchor Chris Cuomo and a producer traveled to Rochester in late March to interview Durand.

The activist also provided Primetime with his raw footage of the farm and with excerpts from his film, titled Wegmans Cruelty.

Wegmans Food Markets Inc. officials were asked to respond to the Primetime piece, either in writing or on camera, but declined, referring the network to animal care inspectors who have visited the farm.

"We were not convinced that our story would be told accurately and completely," spokeswoman Jo Natale said in a written statement.

On Wednesday, Durand called the show a great opportunity to get his message out to a larger audience, saying that appearing on the show exceeded his hopes when he set out to make the documentary.

Primetime averages 7.5 million viewers each week, Capossela said.


To learn more
For Compassionate Consumers' view on the issue, visit www.wegmanscruelty.com.

For the Wegmans perspective, visit www.wegmans.com.

If you watch
The Primetime episode featuring Adam Durand will air from 10 to 11 p.m. today on ABC-TV stations, including local affiliate WHAM-TV (Channel 13).


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